Former network journalist Jim Cameron, whose many hats include programming director of TV79 and transportation columnist for Darienite.com and elsewhere, has also been a media consultant for decades, and he’s just written a book about his craft — “Off the Record: Confessions of a Media Consultant.”
“Have you ever wondered how CEOs, celebrities and star athletes prepare for media interviews? They consult with a media trainer,” he says his announcement about the book. “For almost 40 years Cameron has been a media consultant to hundreds of corporate and public relations clients, preparing their clients for tough media interviews.” More from his news release:
“I have always told my training clients that the best way to deliver their messages is through the use of stories. Anecdotes connect with the audience and help sell the veracity of your message,” says Cameron.