Americares, a health-focused relief and development organization, is tapping into the power of music to reinforce the continued importance of COVID-19 safety precautions with a campaign featuring original music and choreography. — an announcement from Americares
As vaccines roll out across the nation and states relax restrictions, the music and dance-based public health education campaign puts safety precautions at the center of pop culture. The “Wear a Mask” campaign encourages the continued adherence to COVID safety protocols, pairing an infectious melody with an entertaining dance—and scientific evidence. The campaign targets the 18 to 34-year-old demographic, encouraging the age group to adhere to core COVID-19 health hygiene and precautionary measures, including mask wearing, physical distancing and hand washing. The campaign, which debuts today on World Health Day, includes an original song and choreographed dance.