Business
JoyRide Cycling + Fitness Launches a New iPhone/iPad App for Customers
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JoyRide Cycling + Fitness customers now can have a new iOS application (app) that enables JoyRiders to manage their accounts and book classes more easily from an iPhone mobile device or iPad.
— an announcement from JoyRide Cycling + Fitness Studio
The JoyApp is available on the App Store as of Wednesday, Dec. 5 and is timed in conjunction with the relaunch and redesign of the company’s website, also occurring this week. “App technology has evolved greatly since we opened our first location over seven years ago,” said co-founder and CEO Amy Hochhauser. “We waited to add this feature until we could offer our users best-in-class technology.”
The app creation and rebranded website were also intended to occur well in advance of January, typically a peak fitness month, post holidays. While many fitness studios have long offered apps, JoyRide elected to wait for the right moment to do so. “While our riders leave their mobile devices outside the studio when they take class, we recognize that most people are heavily reliant upon them,” said co-founder and creative director Rhodie Lorenz.