Business Book Group to Discuss ‘The Purpose Is Profit’ with Its Darien Authors

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Darien Library’s Business Book Group will meet to discuss The Purpose is Profit: The Truth about Starting and Building Your Own Business at 6 p.m., Wednesday, April 12.

Ed McLaughlin Skip McLaughlin The Purpose is Profit 04-09-17

Ed “Skip” McLaughlin of Darien, co-author of “The Purpose is Profit”

The authors, Ed McLaughlin and Wyn Lydecker, will join the group to answer questions from the participants. Both McLaughlin and Lydecker live in Darien.

The Purpose Is Profit is a 2017 Silver Axiom Business Book Award Winner in Entrepreneurship. Copies of the book are available at the library.

Wyn Lydecker Co-author The Purpose is Profit 04-09-17

Wyn Lydecker of Darien, co-author of “The Purpose is Profit”

Prior reading of the book is not necessary to attend the discussion.

The Business Book Group has been meeting since January 2014. Advance registration is required.

 

The group will informally discuss the book from 6 to 6:45 p.m. and then network over wine, beer, and light refreshments.

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— This article is a combination of Darien Library’s online description of the discussion meeting and news release about it.

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About the Book

The Purpose is Profit Ed McLaughlin Wyn Lydecker 04-09-17 Do you feel the pull to start your own business? Tired of working for others and dealing with office politics, eager for control and more money, Ed “Skip” McLaughlin certainly felt it.

When he left his high-level corporate position to start not one but two new businesses, his colleagues’ reaction was disbelief:

People told me I was crazy. “You are going to fail!”

One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company.

Now, you can learn from his experience — what to do and what not to do — to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. You will learn:

  • Why distinctive competence trumps passion
  • Where and when to get funding without losing control
  • How to build an entrepreneurial brand that lasts
  • Why profit should be factored into every business decision
  • How ethical behavior breeds trust and unlocks profit

Business Book Group is sponsored by Darien Rowayton Bank

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Visit The Purpose is Profit website. Here are some recent blog posts from the website: