Business
JoyRide Cycling + Fitness Studio Reshuffles Leadership, Plans Expansion, Buys Texas Studios
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JoyRide Cycling + Fitness, a boutique studio for indoor cycling and cross-training classes in Connecticut, announced on Thursday that it’s reshuffling its leadership, acquiring its two licensed studios in Texas, and will expand to new locations. — an announcement from Joy Ride Cycling + Fitness Studio
Leadership Changes
The two co-founders of JoyRide, Amy Hochhauser and Rhodie Lorenz, will join forces with the brand’s Texas licensee and owner of two studios, Becky Cerroni, who will step into a new role as CEO. Cerroni will focus her time on growing the JoyRide brand nationwide while also leading operations and customer service and developing retail, external collaborations and business development. Hochhauser will become the new chief brand officer, focusing on consistent branding across all marketing, advertising, social media platforms and the web site. Lorenz will continue as Chief Creative Officer to lead and train JoyRide’s robust team of talented instructors in the exclusive JoyRide Method she created.