JoyRide Cycling + Fitness Studios is holding a four-week contest of dieting and exercising challenging riders to kickstart their goals — which might lead you to make healthy lifestyle choices all year long.
The male and female among the contestants who has the biggest losses will win prizes, valued at a total of $3,000, from JoyRide and local businesses.
— an announcement from JoyRide Cycling + Fitness Studio
The “JoyFit” contest consists of nutritional coaching, including meal plans and recipes, support and JoyRide boutique fitness classes. The series will run from Jan. 7 to Feb. 4, 2019.
The program is designed and led by registered dietician Ilanit Blumenfeld in all five studios in Connecticut (JoyRide Westport, JoyRide Ridgefield, JoyRide Darien, JoyRide Wilton and JoyX Westport) and two studios in Texas. JoyRide Darien offers indoor cycling and cross-training floor classes,
Blumenfeld will develop detailed weekly meal plans based on a low-calorie, high-fiber diet, complete with easy recipes, for four weeks. Participants can also replace meals with others and mix it up.
Participants will also have access to a private Facebook page, monitored by Blumenfeld, for support, advice, tips, and camaraderie around a collective goal of exercising and eating healthy.
Blumenfeld will choose several local, popular restaurants such as Aux Delices, The Granola Bar, Bar Taco and Organika and identify healthy options when ordering in or eating out.
She will conduct confidential weigh-ins to calculate one’s Body Mass Index (BMI) at the beginning and end of the four-week challenge.
“You have to fuel your body with the right nutrients to achieve both your optimal athletic performance and ideal weight goals,” said JoyRide creative director and lead instructor Rhodie Lorenz, who founded JoyRide with Amy Hochhauser, both Westport residents, more than seven years ago.
She believes that food should be functional and serve as fuel throughout the day to maximize healthy weight and energy levels. “Your body is like a car,” she said. “You can’t run on empty.”
“I don’t believe in fad diets — instead I help my clients eat healthier and make long lasting changes that work for them, depending on their particular needs and lifestyle,” said Blumenfeld, a Scarsdale, New York resident.
“I made the weight loss meal plan flexible and the recipes easy to make, because I want everyone to succeed and have fun while doing it, she said. “After the challenge you will realize how easy it is to lose weight and keep it off!”
How to Participate, How to Win
To participate, JoyRiders must purchase a 16-pack of classes or a new unlimited monthly package. Existing unlimited monthly package holders must pay a one-time fee of $99.
There is no additional charge for the competition or nutritional support. Participants must take at least four classes per week at JoyRide or online at Forte.fit to qualify to win prizes.
JoyRiders must have a BMI of 19 percent or more to participate. At the end of the four-week challenge, there will be one male winner and one female winner, each determined by the percentage of body weight lost.
The two winners will take home large prize bundles, including a new Joy100 pack of 100 JoyRide classes (value: $2,200), gift cards from local restaurants and stores, including Lucy’s, Dovecote, Restore Cryotherapy, The Granola Bar, Kirby & Co., Morley & Co., Sweaty Betty, Parlor, Terra Sole, Local Soul, Athleta, Tiem Shoes, Susi Laura Massage, Medicinal Skin, and more.
Entries will be capped at 75 total (qualified) registrants.
Participants are invited to register before January 6 by filling out this Google Form: JoyFit Sign-Up Form.
As a special incentive, JoyRiders are also eligible to receive20 percent off a 16-pack (or larger), the first month of any monthly unlimited series or the existing unlimited member’s registration fee (normally $99) when they sign up prior to Monday, Dec. 17.
For questions, please contact info@joyridestudio.com.
About JoyRide Cycling Studio
In the Westport, Darien and Wilton studios, JoyRide offers off-the-bike, cross-training classes to complement cycling, including mat Pilates, Barre, circuit and sculpt. JoyRide classes are geared toward all ages, genders and fitness levels.
About Ilanit Blumenfeld
Ilanit Blumenfeld is a registered dietitian with a lifelong passion for nutrition and cooking. Over the past 10 years, Blumenfeld has worked as a nutrition consultant for individuals, groups and corporations.
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