Small Business Saturday is this weekend, a time when people in towns across Connecticut shop at locally-owned stores and restaurants to show their support for those hometown businesses. Special events and sales are planned on many Main Streets and in Darien. It’s a boost for the small business owner at the beginning of the holiday shopping season, says the National Federation of Independent Businesses. — an announcement from the National Federation of Independent Businesses
“Small businesses are the backbone of Connecticut’s economy, so we are encouraging everyone to consider shopping at one of your community’s great local businesses when you are shopping for gifts this season,” said Andy Markowski, NFIB state director in Connecticut. “Money spent locally stays local and makes our communities economically vibrant.”
American Express launched Small Business Saturday after the 2009 recession when many small businesses were struggling. Now in its 10th year, the day has become a national celebration and an opportunity for people to support the small, independent businesses that make their communities strong.