Presentation: What Businesses Need to Know About Facebook, Especially Now

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Are you freaking out about the changes to the Facebook news feed? With the changes being referred to as “Facebook Zero” and “Facebook Armageddon,” there is reason for concern. New algorithms at Facebook mean posts on your business Facebook page will lose priority to posts from friends and family. On Jan. 11, Facebook CEO Mark Zuckerberg said Facebook’s mission is to bring people closer together, “but recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments.”

The good news is it’s possible to prepare your business for the changes.