Want to start a business but don’t know where to start? This workshop series, conducted by a team of professionals from the SCORE Fairfield County Chapter,will provide a solid foundation for your business to grow and thrive.
— an announcement from Darien Library
The second workshop in the series runs from 6 to 8 p.m., Tuesday, June 6, from 6 to 8 p.m. in the library’s Conference Room.Check-in starts at 5:30 p.m. The place, times and day of the week are the same for the rest of the workshops.
June 6, Week 2: Marketing Strategy & Research
Learn the importance of market research and planning to start-up and build a competitive and successful business. Emphasis will be on sound market positioning of a small business’s products or services within its target market that will enhance profitable sales and success.
June 13, Week 3: Website & Social Media Marketing
This session focuses on the current online marketing tools available for start-up and operating businesses. Proven providers of website design/marketing programs and of social media marketing tools will help navigate your business to the proper balance of a website and social media marketing strategies for your business.
June 20, Week 4: Financial Planning and Reporting
This presentation reviews a business’s key financial statements and walks the participants through the development of a comprehensive financial plan. The importance of understanding the key financial drivers of the business will be a center-piece of the discussion.
June 27, Week 5: Funding Sources/Conversation with Entrepreneurs
Learn the funding structure required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses. Includes discussion and Q&A with SCORE mentored, start-up business entrepreneurs