Almost 200 billion emails are sent daily. Over 90%+ of consumers check their inbox daily. 80%+ of them prefer email for marketing communications over direct mail or phone.
Unlike social media, email is a channel that the small business owner exclusively owns and controls. The key is understanding how to use it correctly. This workshop will show small business owners how to get it right and maximize results in email marketing efforts. You will learn:
- How email marketing differs from “sending an email”
- What a great email newsletter looks like feels like
- How to increase open rates and click-throughs
- How to avoid being a SPAMmer
- Using content, audience and timing to build successful campaigns
- Renewing and reengaging with existing contacts
- Tracking and measuring results to build successful new campaigns
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— an announcement from Darien Library
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About the presenters
Jeff Seaver owns Seaver Interactive, a website design, internet marketing and communications firm in Westport, CT. He has over 20 years of experience building websites and in the communication arts. Jeff is a frequent guest teacher and lecturer at schools, corporate events and technology conferences He has helped author several software guides and technology journals and is an adjunct professor of internet marketing.
Jon Dupree runs his own firm, Calibrate Marketing & Mentoring in Danbury, CT. Jon brings a unique perspective to internet marketing, combining over 20 years of experience in sales and marketing in the B2B world with his extensive technological knowledge. He develops marketing strategies for start-ups and small businesses that improve results and ROI in e-mail, SEO and search and social media. Jon also provides extensive in-house mentoring and training for clients.
This workshop is presented by SCORE Fairfield County. Check-in starts at 5:30 p.m.